Welcome to SDA Bocconi Business Idea Competition in Fashion
BIC 2012 – Third Edition
Becoming a successful entrepreneur or manager in nowadays global fashion, luxury and lifestyle industries requires knowledge, talent, hard work, energy, intuition and, of course, some luck! For the second year, SDA Bocconi invites anyone who is interested in fashion, luxury and lifestyle based companies and is thinking to launch a new business to submit her/his business idea between March 19th and June 4th 2012 (see detailed rules below). The top 15 winners of the business idea competition will be admitted to the 3 days intensive course that will be held in SDA Bocconi on July 11-13, 2012.
All participants will receive feedbacks and helpful comments for the improvement of their idea from the selection team.
The three days spent with the prominent industry experts at SDA Bocconi (senior faculty members of Master in Fashion, Experience and Design management) will bring you up-to-date with the most recent industry trends in terms of strategy, branding, customer needs analysis. The program is also designed to provide participants with necessary analytical frameworks and examples that allow them to understand the key underlying factors to launch a new venture. Program participants will be introduced to the “real-life” success stories through discussions of case studies and wide interaction in class.
Fee: 550 euros + VAT.
Once the selection is passed the subscription and payment has to be made within 14 days following the notification e-mail. The course will start with the minimum of 15 participants. For further information please go to “download the rules”.
If you are ready to start, sign up to the Business Idea Competition 2012.
Information and contact
Francesca Romana Rinaldi
francesca.rinaldi@unibocconi.it
SDA Bocconi for Milano Summer School Coordinator
